Customer analytics is a competency we have built upon a foundation of predictive analytics solutions delivered across many industries over the years. We have delivered focused solutions across the full spectrum of customer analytics applications, such as:
- Customer segmentation models that enable clients to better understand their customer base to offer an individualized customer experience.
- Customer retention models that enable clients to anticipate the likelihood of customer churn so appropriate retention efforts can be taken to address the customers concerns.
- Upsell models that enable clients to optimally target their existing customer base to determine groups that are likely to buy additional products.
- Opinion mining models that sift through customer data to categorize complaints, and estimate overall customer sentiment levels.